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1. The majority of Americans hold a pessimistic outlook on grocery prices in the next six months.
According to new CivicScience data, Americans see little relief ahead for grocery prices. More than half expect costs to keep rising, while only 11% anticipate a drop in the next six months. While Democrats are the most likely to expect higher prices, Republicans are also more likely to expect higher grocery prices than lower grocery prices in the next six months.
The Weekly Pulse report also has exclusive data on the specific grocery items consumers are prioritizing spending cuts amid these rising prices. Join Fortune 500 execs who have access to this data and much more today – get started here.
2. Americans are most likely to use retail sales events – such as Walmart+ Week or Target Circle Week – for saving on essentials.
Retail sales events – such as Walmart+ Week, Amazon Prime Day, and Target Circle Week – have become a yearly staple as retailers jockey over the cost-conscious consumer. New CivicScience data exploring these events reveals that price and brand loyalty are equally important to Americans – 30% of sales shoppers say they shop at sales events because of the retailer’s brand, while another 30% shop at sales solely based on price. The remaining 40% say they will shop at an event because of a retailer, but only if the deals are competitive.
Regarding their motivations for shopping during these events, saving on essentials is the clear leader – a trend that may continue given their expectations for rising grocery prices as seen above.
Take Our Poll:  What’s your #1 strategy for saving on everyday essentials?
3. Also to watch this week: NBA All-Star Game intent down from 2023, but the aftermath of the trade deadline may offer a glimmer of hope for NBA ratings.
The Super Bowl may be over, but the sports world rolls along. This weekend marks NBA All-Star Weekend, which will entail the debut of a new format at a time when the league faces declining ratings. However, fresh CivicScience data suggests the changes may not be enough to reverse the trend – 38% of NBA fans hold at least some likelihood of tuning in, a notable drop from the 47% who said the same ahead of the 2023 All-Star Game.
Despite the declining All-Star interest, there may be reason for optimism about NBA ratings for the remainder of the season, thanks to a chaotic trade deadline. According to additional CivicScience data, 23% of NBA fans say they are ‘more’ likely to watch going forward, slightly outpacing those who are less likely to tune in. This marks an improvement from the aftermath of the 2023 trade deadline, when only 20% of fans were ‘more’ likely to watch, while 28% expressed less interest in continuing to follow the season.
Let Us Know: Will you watch the NBA All-Star game?