Morning Consult data featured in this report draws from monthly surveys conducted from October 2021 to March 2024 among roughly 2,200 U.S. adults per month. All survey interviews were conducted online, and the data were weighted to approximate populations of adults based on age, gender, race, educational attainment, region, gender by age and race by educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.
Morning Consult audience data comes from Morning Consult Intelligence. The platform helps you understand your audience, brand, competitors and market in a way traditional helps you understand your brand, competitors and market in a way traditional research companies can’t. Learn more here.